Self-styled tycoon, Bryan White has been splashing cash over the past few months but he rarely appears in public with women. He is always in the company of his male pals.
Sources within his camp informed us that he is developing a special interest in Spark TV's presenter, Zahara Tooto.
Howwe has also landed on photos of the two flirting in a closed room.
Both showbiz personalities already have children from different partners.
We shall keep you posted on this developing story.